“His Brand Is Excellence”: How Leonardo DiCaprio Became Hollywood’s Last Movie Star

In an age of pre-branded franchises and social media currency, DiCaprio is a Hollywood unicorn, able to gross hundreds of millions of dollars without wearing a cape, wielding a lightsaber or even having an agent. Will Tarantino’s ‘Once Upon a Time in Hollywood’ extend or break the streak?

Source: www.hollywoodreporter.com/features/how-leonardo-dicaprio-became-hollywoods-last-movie-star-1225416