OMG! Oh My God has emerged a hit with Monday collections being better than Friday. The early estimates for Monday business is around 4.50 crore nett. Although Friday was low it is still rare for a film to come out with better collections on Monday than Friday.
There have been films like Kahaani and Vicky Donor which opened low and then then gained momentum but even they did not have a better Monday than Friday. The collections are just 30% lower than Sunday when the the norm is 50% even for big hits. The Monday business was aided by strong collections in the evening as next day is a holiday. Although it looked the cricket match had a limited affect as the film jumped managed a 25% jump on Sunday, the Monday figures suggest, Sunday could have gone to 8-8.50 crore nett were it not for the match.
The film has collected around 21 crore nett in four days and is sure to go over 30 crore nett for the week. It could even go to around 33 crore nett depending on how well it does on Tuesday which is a holiday.
The lifetime business of the film can go anywhere, 50 crore is probably a certainty now and remains to be seen how far it can go.Akshay Kumar Boxoffice Mithun OMG Oh My God Paresh Rawal Umesh Shukla