Sultan Takes Bumper Opening – New Records Likely
Wednesday 06 July 2016 11.00 IST
Box Office India Trade Network
Sultan has taken a bumper opening af around 70% on average and this looked on the cards due to the mega advance. The opening is fantastic all over with North, Rajasthan and CI leading. The collections at most places are historic while in UP they are just out of this world with many places in the state going over capacity.
The key is that traditionally weak pockets for Salman Khan like West Bengal and Mysore have opened to a huge response and even these circuits could set records on day one. Tamil Nadu / Kerala could have better but a small circuit like this hardly makes a difference.
It will be surprising if the film does not take the highest opening day ever and crosses the 40 crore nett mark for the first time. The way the film is opened even a crazy 45 crore nett total or higher cannot be written off but will depend how the day plays out and with so many screenings there are always odd show timings in the afternoon and late afternoon which record lower occupancy.
Sultan has given a breather to the industry which has not really seen a film in a long time interest the audience to bring them in initially. It shows the audience is still there but as long as the film looks a proper Hindi film in the commercial format and not poor copies of films from US, Europe and the Far East or films with story telling styles which are alien to majority of the Indian audience.