Shanghai Falls Flat On Sunday

Shanghai fell flat on Sunday as collections could not grow as they did on Saturday and it grossed around 12 crore nett over the weekend.

The film had built a decent platform on Saturday to come out with a half decent weekend and good trending which would take the film into Monday on a good wicket but it was not to be.

The approx breakdown on the weekend are 3.25 crore nett on Friday, 4.25 crore nett on Saturday and 4.50 crore nett on Sunday.

Shanghai managed to get good reviews and with collections at low levels, this helped it put on growth on Saturday but eventually you need good word of mouth to keep going which the Sunday figures show is on the negative side for Shanghai.

For films like Shanghai it all boils down to word of mouth, these type of films can have the best reviews, the best marketing, even item songs but without good word of mouth they have no chance of succeeding.

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2 Comments
  1. Author
    sputnik 8 years ago

    So it increased on Sunday too from Saturday marginally and BOI is saying it fell flat on Sunday?

    Saw the movie Shanghai and I liked it. Will write a review soon.

  2. Milind 8 years ago

    taran adarsh ‏@taran_adarsh
    #RowdyRathore has crossed Rs 100 cr nett mark at the end of Weekend 2. Has performed exceptionally well at single screens as well as plexes.

    BOI is running it down and poor Dibakar has no one to fall upon. I too liked it but will review it later when I will finally assimilate my thoughts.I always do so!

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