The following mini teaser is being aired repeatedly on Star Gold, Movies OK etc. It confirms that the first trailer will be premiered on these channels tomorrow, at 08:59 PM IST.
Almost confirmed: The Jai Ho trailer will be launched on Thursday, 12/12/2013 at an event. Further, it will have a grand TV premier at 8:59 PM on the same day across all Star Network channels such as Star Plus, Star Gold etc.
2013 has not seen a single Salman Khan release. But his next ‘Jai Ho’ is slated to release on 24th Jan 2014, making it the longest gap he has ever had between two movie releases (his last Dabangg2 released on 21st Dec 2012). For some time now, filmy forums and twitterati have been buzzing in anticipation of the kick-start of promotions for this movie. Unlike almost all other big films that release first looks and teasers and what not, months before the movie release date, ‘Jai Ho’ hasn’t even got an official poster till now. All the shooting pics being circulated online for the past so many months have been clicked by eager fans and media persons who have had the chance to be present while the crew shot at multiple locations across Maharashtra, and during the two small overseas schedules at Dubai and Romania. Anyway, the long wait, it seems, is about to end tomorrow.
Salman Khan, using his twitter account, has communicated that the first poster for the film is scheduled to release tomorrow.
SK: “Jai Ho ka first poster banao mere saath. Kal subah 10 baje”
The tweet is interesting for it suggests that something unique has been planned for the unveiling of the poster. Buzz also suggests that the poster has been sketched and designed by none other than the man himself. Salman Khan who has ‘painting’ as one of his serious hobbies, has apparently used his skills to create a truly unique first poster for the film. This suggestion has been further fueled by a tweet by Ms. Priety Zinta in reply to Salman’s tweet announcing the poster making activity.
PZ: “Also once the Jai Ho poster is sketched by you can I have it ? Hahhaha ! I’m making sure I’m the first one in line 🙂 Ting”
We can only wait and see how this first poster turns out. Meanwhile, the first trailer is also expected to be out soon. Trade people and skeptics have expressed their reservations about such a short promotional campaign. But we don’t really need to go a long back in time to see that a short promotional campaign may not be an issue at all. Salman Khan’s 2011 blockbuster ‘Bodyguard’ saw its first promo come out just 38 days prior to release. In fact a case may be made that a focused and planned campaign for 40-50 days is much better way to ensure that the buzz reaches the optimum level by the time the film opens.
Let the ‘Jai Ho’ chants begin.
Tags: Articles Exclusive Jai Ho Posters Salman Khan