“Launching the first look poster or teaser promo or theatrical trailer with an eagerly anticipated film has become a norm. Just recently, the theatrical trailer of AGNEEPATH and also the first teaser promo of FERRARI KI SAWAARI were attached to the prints of DON 2. Now comes the news that the first theatrical trailer of ROWDY RATHORE, starring Akshay Kumar, will be attached to the prints of AGNEEPATH, which releases worldwide on 26 January 2012.
“Yes, we have plans to launch the theatrical trailer of ROWDY RATHORE with AGNEEPATH, but the trailer isn’t ready yet. In fact, efforts are being made to attach it to AGNEEPATH,” Shikha Kapur, Sr VP – Marketing, UTV Motion Pictures, informs me. Meanwhile, there’s talk that ROWDY RATHORE is being converted into 3D [the 3D fad has gripped Bollytown], but Shikha denies it outright, “There are no plans at the moment,” she says.”