Prem Ratan Dhan Payo Opens At Record Pace
Thursday 12 November 2015 12.30 IST
Box Office India Trade Network
Prem Ratan Dhan Payo has opened at record pace and recorded a bumper opening of 70-75% on average across India. Its exactly a year since the word bumper came into play with Happy New Year and before that was Dhoom 3. It is a national holiday infact the biggest holiday of the year so the collections of Prem Ratan Dhan Payo will hold in the range of 70-75% through the day.
The film has seen a record release of 4200 screens in Hindi. The ticket rates are at similar levels to Bajrangi Bhaijaan and PK and have not gone in for the extra premium which happens for the next event film. The sort of opening that the film has taken means it is certain to emerge with highest opening day ever.
The real target is to add around 15% to the Happy New Year total which released on the same day last year which means going over 40 crore nett and that is a stiffer task but chances are there. The best opening was extraordinary across though the nation though West Bengal was lacking mainly as the advance here was also weaker than other parts of the country. It will be the second day which will show where the film stands in the various circuits.
Prem Ratan Dhan Payo has also been released in Telugu and Tamil as Prem Leela and Meymarandhen Paaraayo respectively but the response here is lukewarm.