I analyzed the reason for the low opening of Holiday. A top rung star coming after many months in an action film, and everyone thought it will open big. But surprisingly the opening is low. I think there is a reason for this. Holiday has anti terrorist theme. And these kind of films have not done well in India since many years. When is the film with anti terrorist theme a hit? Sunny Deols’s Indian is not completely that. Aamir khan’s Sarfarosh was a success in 1999. That’s not a hit. The film which is a hit with this theme is Tirangaa way back in 1993. Many didn’t take the genre into account.
Also the anti terrorist films have not done well in Bollywood. There are the Sunny Deol’s films which are jingoistic with anti Pakistan themes, dialogues and OTT story. Or there are films like Main Hoon Na which show the Indians as terrorists and show Pakistanis as targets of terrorism. And many films which are made on this theme actually sympathize with the terrorists. And they carry the sublime message that Muslim terrorists should be sympathized. In the South these kind of films are considered massy entertainers and public will watch these films like commercial films.
But in Bollywood audiences need to be convinced that this is indeed a good action films and a quality film.So the word of mouth had to be good. And once the word of mouth is good the public are now watching this film.Tags: Aamir Khan Akshay Kumar Articles Boxoffice Holiday Main Hoon Na Sarfarosh Sunny Deol