Heroine First Day Business

Heroine had a pretty good first day with collections around 7 crore nett as per early estimates. The film has more than doubled the collections of any film where the only star is the female lead but it also had a very wide release.

The film collected better than Barfi! at mass centres but multiplex collections were 20-25% lower with premium multiplexes being much lower.

The film has mixed reports but should mange to show growth on Saturday especially at premium multiplexes. The multiplex collections were also affected by Barfi! as that film has huge appreciation amongst the multiplex audience and the audience was divided at multiplexes.

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