Director Anurag Basu upset with a new TV advertisement which has reportedly copied Kapoor’s well-guarded look from the unreleased film
The creators of Ranbir Kapoor’s new TVC for a mobile company may have a winner on their hands. But the director of the actor’s next, Anurag Basu is mourning the loss of his film’s big surprise element.
Mumbai Mirror has learnt that Ranbir’s vintage look, with the wispy white hair, moustache, large spectacles, baggy trousers, stiff body language, is precariously close to one of his fiercely-guarded looks in Barfi! And Basu is not amused.
When contacted, Basu confirmed the news, and added, “I was at the airport when I first caught a glimpse of Ranbir and that too on mute. I was shocked. I thought someone had put Barfi!’s first look out there without my knowledge!”
Basu says he made some frantic calls, and was told that it was an ad. “I caught the complete ad later and was taken aback with what I saw. Ranbir’s getup in the TV ad is almost identical to that of his old-age look in Barfi!. I was disappointed.”
A source close to the film added, “Anurag was very angry. He and his producer UTV had taken great pains to keep the look under wraps. But with the ad, the look is out and so is the big surprise.”
According to those in the know, the ad makers may have picked up the concept from Ranbir’s Blackberry, as he has his Barfi! look as his display picture for a while.
When asked if he has had a word with Ranbir about the issue, Anurag said, “Yes I have. But I have also shot several TV commercials with Ranbir in the past and I know that he sticks to the brief that he is given, without asking any questions. I spoke to him a couple of days back and he simply smiled. When Ranbir smiles usko sab maf hai.”
Basu does not deny being disappointed. But he is in an exceptionally forgiving mood. “What can I say and what can I do? We had really taken a lot of pain to guard his look and keep it under wraps. But I guess it had to happen this way. So it’s fine now.”
Ranbir Kapoor was unavailable for comment.
Tags: Anurag Basu Barfi Ranbir Kapoor
Ab is ne yeh bol diya tabhi look out hui. Pehle kis ko pata tha?
LOL. Its regular PR.
of course it is.if really basu was upset about it or makers were tight lipped about the look,they wud hv refused the similarities even if it were there.Declaring that he was disappointed to the media means nothing but cheap publicity.