Ferrari Ki Sawaari showed growth on Saturday as it was around 1 crore nett higher than its Friday business of 2.80 crore nett. Basically its slightly better trending than Shanghai released last week but at a slightly lower level.
Shanghai had collected 7.50 crore nett in its first two days while Ferrari Ki Sawaari has collected 6.50-6.75 crore nett in the same period.
The problem for Ferrari Ki Sawaari is that the growth is driven mainly by multiplexes of Mumbai circuit with Delhi/UP and East Punjab the other key areas for multiplex films should have grown more.
East Punjab has been affected by the Punjabi film Desi Romeos which is doing very well there but Delhi city multiplexes grew just 40% while successful multiplex films like Vicky Donor and Kahaani showed 70-100% growth on Saturday at Delhi city multiplexes.
Delhi and Punjab are the key for good long term business as its these circuits along with Gujarat which hold up best after week one.
The key for Ferrari Ki Sawaari is the Sunday family audience and if the families come and show appreciation then the film can still do well. The weekend numbers are likely to be below the mark but if there is appreciation amongst family audience then it should hold up over the weekdays and come out with a decent first week total.Boman Irani Boxoffice Ferrari Ki Sawaari Rajesh Mapuskar Sharman Joshi