Ek Main Aur Ekk Tu fell quite a lot in its second weekend as it grossed around 4.75 crore nett as compared to the 20 crore nett plus in its first weekend. The fall is around 75%. The film had a good run up to Valentines Day but could not really capitalise in its second weekend where it did not have much competition.
This takes the business of the film to 35.50 crore nett in ten days and the two week business will be near 38 crore nett.
The lifetime business of the film will be in the range of other films make for the same target audience like I Hate Luv Storys (2010) and Anjaana Anjaani (2010) which did 43 crore and 40 crore respectively.
In its second week the film only managed to collect at metro multiplexes, elsewhere collections were very low.
Tags: Boxoffice Ek Main Aur Ekk Tu Imran Khan Karan Johar Kareena Kapoor Shakun Batra
https://businesstoday.intoday.in/story/kishore-lulla-eros-interview/1/22386.html
Some lofty goals 🙂