Drishyam Has Very Poor Opening
Friday 31 July 2015 13.30 IST
Box Office India Trade Network
Drishyam had a very poor opening of 10-15% and us the lowest Ajay Devgn opener in recent times. Probably since Tezz in 2012. The opening is even lower than films like Piku and Hamari Adhuri Kahani as former was bit better in Mumbai city and latter was bit better in CPCI. Here the opening is bad across the board.
The collections on its first day are going to similar to the 15th day of Bajrangi Bhaijaan. In North India, Rajasthan and Bihar the collections of Bajrangi Bhaijaan were better. The film is totally dependent on wom and it has to kick in tomorrow and get growth of over 50% and a repeat on Sunday.
Drishyam had paid previews yesterday and grossed in the 50 lakhs nett range with low occupancies. The paid previews were there probably to help word of mouth to work faster but in reality it does not help much and it’d still going to be down to the Saturday numbers of the film. The film also has a very wide release of 2200 plus screens with content which probably does not need such a wide release.