DON 2 : the complete BO analysis

Hi All,

This is my first post on this forum. Let me introduce myself – I am a SRK fan but not a   fanatic. I have been always interested in BO as I am fascinated about numbers.

Now, it is very clear that DON 2 is a CLEAN HIT for SRK, a much needed one. It has been 3 years since SRK had given a big hit (particularly in India) – his last one was RNBDJ.

Now, the question is – how big a HIT is DON 2? Let us see.

There are 2 ways of looking at BO – one is the profit to the distributor considering all sources of revenues and the other one is based on the theatrical business.

I prefer the second approach as it gives the clear picture of how well the movie has been received by the audience.

DON 2 domestic business

DON2 had a weekend of 45.5 crores and added another 26 crores in the weekdays taking its total to almost 72 crores. The movie is doing phenomenal business in multiplexes of big cities whereas Single screens and mass centres are under-performing hugely. Considering that, the weekdays’ business is indeed very good as the weekdays’ business is mainly driven by SS. Considering the regional versions, it did a total business of 75 crores.

Prediction for second weekend – I expect a bumper second weekend due to the good WOM and the new year holidays. Friday – 5.5-6cr Saturday – 6.5-7 Cr, Sunday8-9Cr.Overall,20-22Cr and 2nd week will be around 30-32Cr.

Lifetime prediction – 110-115 Cr for Hindi version. If Players is not well received, it can cross 120 crores.

DON 2 – Overseas business.

Don 2 did a business of 7M till the weekend and did 9.7M for the whole week. It is already one of the biggest hits overseas a clear ATBB. What is incredible is the movie added 2.7M in the Monday-Thruday period, which indicates a huge second weekend and a good long run. I expect DON 2 to do around 2.5 to 3M in the second weekend which will take it to 12M+. Just for reference, the biggest grossers overseas – 3Idiots and MNIK – had done around 65-70 Cr in the first phase of release from the major markets. DON 2 looks all set to equal or cross that (It is no doubt being helped by the favorable $-to-rupee conversion but it is a Huge achievement in itself). I expect DON 2 to do a similar business of 14M = 72 crores overseas from the 1st phase of its release. It will be released later in 42 countries and we have to see whether it can touch the magical figure of 100 Cr overseas.

So, overall the worldwide gross of DON 2 is expected to be 160 Cr from India (assuming 115 Cr India net and 0.72 conversion factor ) and 72 Cr overseas resulting in 230+ Cr overseas gross which might make it the biggest worldwide grosser for 2011 (overtaking BodyGuard at 227 Cr) and the 2nd biggest grosser ever after 3 Idiots.

Speaking from the financial/ROI angle, total cost to Reliance=105 Cr out of which 45 Cr is recovered from music+television rights etc. So, worldwide distributor share required for recovery is 60 Cr. Assuming 115 Cr India and 70 Cr overseas, the DS will be  around 60 Cr and 32 Cr respectively totalling 92 Cr which means a cool 32 Cr profit for Reliance.

So, looking from various perspectives, DON 2 is a huge hit for SRK and brings him right on track to fight for the top slot. I don’t know whether to call it HIT/SUPERHIT/BLOCKBUSTER, that is something for the trade analysts to figure out.

Meanwhile, SRK fans can rejoice and raise a toast to the super success of DON 2. The KING IS TRULY BACK!.

Cheers.

Tags:
20 Comments
  1. Antares 8 years ago

    Hey bro Nice Article I like U R Writing Skills
    By the way what is Ur NG id.
    #Off #topic
    Acc2 u who will win award this year?

    SRK Back With a BANG Good For Industry of Bollywood.

    • Author
      narad_muni 8 years ago

      Thanks bro..
      I will reveal my NG id shortly…any guesses? 🙂

      These days the awards try to keep evryone happy..
      There r only 2 serious contenders – Ranbir for Rockstar and SRK for Don 2.
      I think Ranbir might win the critics/jury award whereas SRK might win the popular award.

  2. iamreza 8 years ago

    a very good article.i am expecting don2 to cross 120 cr in india(considering player will not fare well due to its poor starcast).after the ra.one debacle srk is in the right track to claim his top position again.

  3. Raj 8 years ago

    Narad 🙂

    Very comprehensive analysis…This movie proved that SRK is far from finished as many critics tries to say..Infact the success of the movie is significant considering action is not SRK’s stregth genre….

    Now looking forward to his movie with Yash Chopra..

  4. aryan 8 years ago

    Hi Friend
    I am totally agree with your Box office report collections and others yes its true that King Khan is back with his acting skills and this time he should win best actor/villain awards and best director should go to Farhan Akthar.

  5. password 8 years ago

    Hi Shilac aka Narad Muni 😛 may be my message will come out after moderation

    • sputnik 8 years ago

      First comment of a new user always goes through moderation. After that all the comments show up.

      Hey if you don’t mind can you tell me who you are? If you don’t want to reveal it here you can email me at tanqeed@tanqeed.com and let me know your username from another forum.

      Thanks

  6. password 8 years ago

    Naah! i want to keep it Secret and may be in future you might know it 😉

    • sputnik 8 years ago

      If you are “fearless” why are you scared to admit who you are 😉

  7. I.One 8 years ago

    Hello all. My first comment here.

    BTW, good analysis Shilac.

  8. ali 8 years ago

    Hey Shilac bro,
    Nice and well Calculated Analysis.
    I’m Expecting $ 15M from Overseas in First Phase of release.

    • sputnik 8 years ago

      Welcome to the forum. I am waiting for your DTPH review 😉

      Let me know if you need posting rights

  9. ali 8 years ago

    Hey Bro,
    Insha Allah I will Post DTPH review here so please award me by Posting Rights 🙂

    • sputnik 8 years ago

      You already have posting rights. I had given you posting rights when you registered itself.

    • Author
      narad_muni 8 years ago

      Bhai, thanks that u liked my analysis.
      1st phase overseas will be 12.5-13M approx

      Btw, how did u find DON 2?

      And yeah, I have been waiting for your DTPH review for 2 years 🙂

  10. ali 8 years ago

    Thanx Dear,
    I will try my level best to make it one of the best bollywood and movies discussion forum.

    • sputnik 8 years ago

      Thanks. That’s my intention too and I am not going to let some people who have a history of creating nuisance be members here.

  11. movies review 8 years ago

    It was very necessary for SRK that DON2 really make good business on box-office. As the collections of Ra-One were not satisfying as compared to budget and he had to compete against Salman with Ready and Bodyguard. Now he is expecting big hit with Yashraj’s next movie

  12. okojie ehinome 8 years ago

    i guess salman is at his peak and srk will find it difficult to overtake him at the box office, these days salmans masala is better received overseas but i think both ra one and don 2 where good though the former was somewhat disappointing
    considering its budget and promotions with such a two bit plot for a mega production. 8 Oscar winner slumdog millionaire is no where near ra one in budget but its revenue is perhaps times 8 of the next level vfx film.

Leave a reply

Log in with your credentials

Forgot your details?