Brothers Has Good To Decent Start
Friday 14 August 2015 13.30 IST
Box Office India Trade Network
Brothers opened to a good to decent response on day one with occupancies on average around the 35% mark. The opening is similar to Gabbar Is Back which opened on a mini holiday but this film is bigger than Gabbar Is Back in terms of budget so it should have opened better than it has.
The opening of the film is lower than ABCD 2 which has been the second biggest opening of the year so far after Bajrangi Bhaijaan. There is a one of the biggest holidays of the year tomorrow which will help collections in the evening especially the big cities so it may challenge the ABCD 2 first day number but the film really needs the first day to come in at around 17-18 crore nett and then get the huge benefit of the holiday and get that strong weekend of 60 crore nett plus.
This does not look like happening from the opening morning numbers meaning the film is depending on the evening advantage today and the big holiday tomorrow. Last year Singham Returns grossed 31.50 crore nett on Independence Day though it was day one for that film. For Brothers it is day two but still it has to be around 25 crore nett otherwise the film will find it tough going. Basically the opening is not bad but it should have been better.