Better safe than sorry

‘That Aamir Khan is a perfectionist is no secret. And his latest venture had to go through his quality control test. Aamir has stopped the release of his film Talaash’s first theatrical promo that was supposed to hit the screens alongside Shah Rukh Khan’s December 23 release Don 2.

According to a unit member of Talaash, three production houses had been appointed to make the promos of the film. It is only now, that one has been finalised delaying the process and missing the Don 2 deadline.

Our source explained, “Talaash is Aamir Khan’s first film after 3 Idiots. While Dhobi Ghat and Delhi Belly, both his home productions did release, Reema Kagti’s film will be his next big commercial project.”

“Since both Talaash and Don 2 are Excel Entertainment projects, everyone expected to see the promo of Aamir’s film with SRK’s. However, since the promo got delayed, Ritesh Sidhwani, Reema Kagti and Aamir Khan decided not to rush into it and work on the promo at their own pace. In fact, Aamir wanted to spend more time on the promo and give it a different look,” added the source.

“Since Talaash is the biggest release during IPL, Aamir did not want to hurry things even if it meant missing the Don 2 deadline. And thus, the overseas delivery of Don 2, which went last week had to go without the Talaash promo,” said the source.’

‘When contacted, Ritesh Sidhwani explained, “We had assigned three different production houses to make the promos of Talaash. We did not much like the first or the second one. The third, created by a production house owned by Pahlaj Nihalani’s son was the closest to the film. Aamir has also liked it. Now we will send a new brief to the production house so that they can start work on the final cut.”

“We are now targeting Agneepath. It isn’t true that it was Aamir who wanted to work on the promo. In fact, the promo wasn’t entirely ready. We will need to edit it a little and compose the music for it to be screen ready,” Ritesh said denying Aamir’s involvement in the delay.’