Happy New Year Set For Record Opening
Thursday 23 October 2014 14.00 IST
Box Office India Trade Network
Happy New Year is set for a record opening on day one beating the 32 crore nett figure set by Dhoom 3 last year. The film is releasing the day after Diwali which is the best day for collections The last time a universally record breaking was set was Ek Tha Tiger in 2012 and Happy New Year will be hoping for a repeat. The aim will be to set a new first day high in every circuit of India.
The film is three hours long which does limit the shows per screen but the last two years have seen the longer films sustaining better be it Dhoom 3 to Yeh Jawaani Hai Deewani to Bhaag Milkha Bhaag. A similar case can be expected from Happy New Year if content is accepted which will mean more records after the initial weekend.
Another major benchmark for the film can be a century weekend which has never happened before with Dhoom 3 falling a little short last year. The advance opened late with a couple of the major chains starting on Wednesday afternoon but despite that the advance for will be around 25-30% for day one which will mean sales of around 13-14 crore nett for day one even before a show has started.
http://www.boxofficeindia.com/Details/art_detail/happynewyearsetforrecordopening#.VEjHFiKUesVTags: Boxoffice Happy New Year Shah Rukh Khan