Tag Archives: 3G

You might have been mesmerised by Prague after watching it in Bollywood flick Rockstar or by the bylanes of Berlin in Don 2. Most tourism boards are increasingly pitching for locations to producers and directors in India by offering subsidies, which can bear almost 40 per cent cost of a film.

“These incentives range from tax rebate, free stays, visa facilitation, and in certain cases, they even bear the cost of production. Cashing on the foreign government subsidies, production houses are now trying to film in exotic locales and in some cases, even alter the script to avail of this,” says Karan Arora, co-founder and chief executive, High Ground Enterprise, which deals in film production and does consultancy work with foreign governments on these issues.

Eros International has already scheduled the shooting of its two films in Fiji. The Fiji government recently announced it would offer 47 per cent of the production cost for films being shot there. “3G, staring Neil Nitin Mukesh and Sonal Chauhan, has already gone on floor. It’s a psychological thriller that revolves around the 3G spectrum scandal,” said an official from Eros.

Tourism boards of many countries, such as Switzerland and UK, have offered benefits but the trend has taken off in a big way now.